Kickoff email
Open enrollment toolkit ❯ Kickoff Email
Description: This email should be sent 4 weeks prior to the start of open enrollment. Its primary purpose is to introduce the upcoming open enrollment period, provide a glimpse into the coverage options, and guide employees through the enrollment process.
Copy the template below:
Subject line option 1:
Subject line option 2:
Body:
HTML/Formatted Version:
[FIRST NAME],
Yes, it's that time of year again — open enrollment — but we're making it easier than ever.
You have [X days] to make your benefits selections for the coming year — and the choices you make now will affect your paycheck, your coverage, and your care for the next 12 months.
Here's what you need to do before [END DATE]:
- Review your current coverage. Even if nothing's changed in your life, plan options and premiums may have. Give it 10 minutes.
- Check what's new. We've added [BENEFIT NAMES] this year. It covers [brief description - add sub-bullets if more than one benefit] — and it's fully available to you starting [DATE].
- Make your selections. Log in at [PORTAL LINK] and confirm your choices before [DEADLINE]. If you miss the window, you'll wait until next year's open enrollment unless you have a qualifying event.
A hidden benefit gem: Last year, [X]% of employees who enrolled in [benefit] used it within their first six months [or insert quote or experience metric of your choice]. It's there when you need it — but only if you sign up.
Questions? [CONTACT NAME/EMAIL] is your go-to. Or find us at [OFFICE HOURS / SLACK CHANNEL / BENEFITS FAIR DETAILS].
[ADD YOUR SIGNATURE]
TL;DR Version (3–5 sentences):
It’s that time of year again: Open enrollment. You have until [DATE] to make your benefit selections for next year — after that, the window closes until [NEXT YEAR]. New this year: [BENEFIT NAME]. Log in at [PORTAL LINK] and lock in your coverage. Reply to this email or reach [CONTACT] with any questions.
Plain-Text Version:
Hi Team,
It’s time to enroll in your benefits for next year! You have until [DATE] to make your benefits selections for [YEAR].
Here's what to do:
- Log in at [PORTAL LINK]
- Review your current plan and any new options
- Confirm your selections before [DATE]
New this year: [BENEFIT NAME] — [ONE SENTENCE DESCRIPTION].
Questions? Contact [NAME] at [EMAIL / PHONE].
[SIGNATURE]
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