On-demand virtual support from family building and fertility to menopause

Maven and Optum bring you enhanced support at every stage. Maven's virtual care model provides 24/7 access to comprehensive, inclusive care for all families needing support on their family building and fertility, maternity and infant care, and menopause journeys*. This includes support for adoption and surrogacy.

For individuals needing access to additional fertility support (preservation, IUI, IVF), Fertility Solutions Plus combines Maven's end-to-end services with one-on-one clinical guidance from Optum fertility nurses who can help navigate fertility options and find Centers of Excellence (COES) for specialized care. 

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*Individual access to Maven’s programs (e.g., Maternity and Infant Care, Fertility, or Menopause) varies depending on your UnitedHealth Group or OptumCare health plan. These programs are available for employees and dependents over the age of 18 enrolled in an eligible medical plan at no additional cost. See FAQs for eligibility information.

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How it works

Sign up at no cost

Sign up at no cost

Download Maven to get unlimited on-demand coaching and education from top-rated providers. Your Care Advocate is here to answer questions and help you get the most out of Maven.

Get support 24/7

Get support 24/7

Video chat or message with 30+ types of providers — from OB/GYNs, Doulas and Fertility Awareness Educators to Reproductive Endocrinologists and Wellness Coaches.

Learn and connect

Learn and connect

Browse a library of MD-approved articles and daily tips and connect with members and providers through virtual classes, like Childbirth Education and Menopause 101.  

Get virtual support, content, and community for these stages of life

Maven provides comprehensive support through pregnancy and postpartum up until your child’s first birthday, and loss support.

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Get virtual support, content, and community for these stages of life

Woman on a bus

Planning

Whether you’re considering starting a family now or in the future, get tailored medical advice and mental health support to help you achieve your goals.

Couple listening to another person

Fertility

Receive guidance, clinic referrals, and emotional support for those considering or pursuing IUI or IVF treatments.

Women on a computer

Fertility preservation

Learn more about egg and sperm freezing as you plan your reproductive future and get tailored advice through every step of the process.

Women

Maternity and Infant Care

Receive holistic support through pregnancy, postpartum, and return to work through your child’s first year of life, and loss support.

Woman and baby

Adoption

This program is for those who are considering adoption and need support from managing the steps of the process to bringing their child home.

Couple handling a mobile

Surrogacy

This program is for those who are considering surrogacy and need support from picking a surrogate to caring for a newborn.

Couple getting midlife support

Menopause & Midlife Health

Aging and hormonal changes impact physical and mental health. Tap into virtual providers specializing in menopause, clinically approved education, and referrals to trustworthy in-person care.

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“Maven is the friend who always has the answers that are backed by research and experience—and she’s in your pocket at all times.”

Maven Member

“I can’t say enough how much it means to me to have Maven as a benefit. It was such a blessing to have not only the resources and content that helped me gather more information and feel prepared, but empathetic faces that I could turn to and that I knew would be available. I don’t know how I would’ve gotten through this time without Maven!”

Maven Member

“It’s absolutely essential for our family’s health. My wife has told me that I shouldn’t take another job without Maven as a benefit.”

Maven Member

“We can talk to a doctor in minutes when the hospital call line takes hours. It’s like if your best friend were a pediatrician.”

Maven Member

Frequently asked questions

Who is eligible for Maven Maternity and Infant Care?

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Maven Maternity and Infant Care is available to employees, their spouse or domestic partner and child dependents 18 years an older, who are pregnant, have experienced a pregnancy or infant loss, or have delivered a baby in the past 12 months and are enrolled in an eligible medical plan. Also available to support parents of an eligible person (e.g., spouse or domestic partner of pregnant person, adoptive parents or parents through surrogacy, etc.).

Eligible United Health Group medical plans include the Accountable Care Plan, Accountable Care Plan - Union25, Charter Copay Plan, Choice Transition Plan, Hawaii PPO Plan, HSA plans (Low-Deductible, Low-Deductible - Union25, Low-Premium, Low-Premium - Union25),  M Health Fairview Primary Care Plan, Surest Copay Plan, Surest Copay Plan - Union25 and WellMed 1st Tier Plan.

Eligible OptumCare medical plans include Accountable Care Plan, Doctors Plan, HSA Plan, HSA Plan – Union, HSA Plan - Union25, OptumCare EPO Plan, OptumCare EPO – Union, OptumCare EPO - Union25, OptumCare NE Plan, Surest Copay Plan, Surest Copay Plan – Union and Surest Copay Plan - Union25.

For employees in UnitedHealth Group benefits, you may be eligible to earn rewards through Rewards for Health by enrolling in Maven Maternity and Infant Care **. For employees, visit uhg.werally.com/rewards to review your recommended activities. For spouses or domestic partners, visit uhg.werally.com.

Who is eligible for Fertility Solutions Plus?

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Fertility Solutions Plus is available to employees, their spouse or domestic partner, and child dependents 18 years or older, enrolled in an eligible medical plan.

Eligible UnitedHealth Group medical plans include the Accountable Care Plan, Accountable Care Plan - Union25, Charter Copay Plan, Choice Transition Plan, Hawaii PPO Plan, HSA plans (Low-Deductible, Low-Deductible - Union25, Low-Premium, Low-Premium - Union25),  M Health Fairview Primary Care Plan, Surest Copay Plan, Surest Copay Plan - Union25 and WellMed 1st Tier Plan.        

Eligible OptumCare medical plans include the Accountable Care Plan, Doctors Plan, HSA Plan, HSA Plan – Union, HSA Plan - Union25, OptumCare EPO Plan, OptumCare EPO Plan – Union, OptumCare EPO Plan - Union25,  OptumCare NE Plan, Surest Copay Plan, Surest Copay Plan – Union and Surest Copay Plan  Union25.

Who is eligible for Maven Menopause?

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Maven Menopause is available to employees, their spouse or domestic partner and child dependents 18 years and older, enrolled in an eligible medical plan.

Eligible United Health Group medical plans include the Accountable Care Plan, Accountable Care Plan - Union25, Charter Copay Plan, Choice Transition Plan, Hawaii PPO Plan, HSA plans (Low-Deductible, Low-Deductible - Union25, Low-Premium, Low-Premium - Union25),   M Health Fairview Primary Care Plan, Surest Copay Plan, Surest Copay Play - Union25 and WellMed 1st Tier Plan.

Eligible OptumCare medical plans include Accountable Care Plan, Doctors Plan, HSA Plan, HSA Plan – Union, HSA Plan - Union25, OptumCare EPO Plan, OptumCare EPO Plan – Union, OptumCare EPO Plan - Union25, OptumCare NE Plan, Surest Copay Plan, Surest Copay Plan – Union and  Surest Copay Plan - Union25.

Who is considered the “sponsored individual” during enrollment?

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The primary policy holder of the eligible medical plan is the “sponsored individual”.

How much does Maven cost, and how does it work with my health insurance?

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You don’t need to worry about out-of-pocket costs because Maven is provided at no cost to you as part of your health plan.

What types of specialists can I connect with through Maven?

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You can video chat and message anytime with specialists who can assist with fertility and family building, maternity and infant care, and menopause. These include 35+ types of specialists, such as reproductive endocrinologists, OB/GYNs, midwives, doulas, mental health coaches, adoption and surrogacy coaches, nutritionists, physical therapists, pediatricians, lactation consultants, sleep coaches, parenting experts, career coaches, and more.

How does Fertility Solutions Plus support me on my path to parenthood?

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The path to parenthood isn't always easy and may look different for everyone. Fertility Solutions Plus combines Maven’s coaching and education with one-on-one clinical guidance from Optum's fertility nurses to offer enhanced support for all paths to parenthood. Get expert case management and access to Optum's centers of excellence for all stages of fertility treatment, plus continuous access to Maven's content, virtual specialists, and communities. Consider joining Fertility Solutions Plus for support with preconception, fertility treatments (preservation, IUI, IVF), adoption and surrogacy.

Upon joining Maven, you’ll meet with your dedicated Care Advocate. Members who indicate that they’re seeking fertility treatment support will be referred to an Optum Fertility Nurse for clinical guidance. Your Optum Fertility Nurse will work with you to create a care plan based on your health assessment and help you find Fertility Centers of Excellence to get treatment. Maven will continue to be a supportive resource, providing coaching and education from Maven providers, a library of content, and on-demand classes.

What if I already have an in-person OB-GYN or Reproductive Endocrinologist?

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You can continue to see your chosen providers and video chat with Maven providers for guidance and second opinions. Our providers include a range of specialists you might not have access to—from fertility doctors and adoption coaches to mental health specialists, doulas, nutritionists and physical therapists. Your Care Advocate can also help you find in-person providers within your medical plan if you’d like.

How does Maven support partners?

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Eligible partners can sign up with their own account and benefit from the same provider appointments, articles, videos, and virtual classes. Those enrolled in Maternity or Fertility programs also receive content that’s specific to the partner experience.

Do Maven’s providers speak languages other than English?

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Maven has options to connect with providers that speak over 35 different languages, including Spanish, Mandarin, Hindi, French, German, Hebrew and many others. In addition, Maven offers simultaneous translation similar to what you might experience in a hospital or clinic if you didn’t speak the same language as the provider. Your Care Advocate can help you navigate to the best providers to fit your needs.

What happens at the end of my program?

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Prior to your program ending, you will receive communications from Maven alerting you that your program is nearing completion. For employees with UnitedHealth Group benefits, contact Health Care Advisor at 800-357-1371. Employees with OptumCare benefits contact Benefit Advocates at 844-585-1466. Learn about additional well-being resources at unitedwellbeing.uhg.com.

Thank you for your interest in Maven, however we are no longer accepting enrollments for BlueCare Tennessee members at this time. Please check back for updates.