Maven vs. Kindbody: Care guided by member need, not clinic revenue targets

Explore how Maven’s care model prioritizes clinically appropriate pathways—reducing unnecessary fertility treatments and total cost of care.

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Why 2,300+ leading employers and health plans choose Maven

Unbiased care pathways

Maven doesn’t own or operate fertility clinics. That means care recommendations are guided by clinical need—supporting lower-cost and non-treatment pathways when appropriate.

Holistic support beyond the clinic

24/7 access to 30+ specialties across fertility, maternity, parenting, and menopause—coordinating care before, during, and after treatment.

Partnerships with
trusted clinics

Every clinic in Maven’s network is vetted against SART and CDC quality benchmarks and continuously measured against strict performance standards.

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The most efficient fertility benefit

Spend your dollars wisely while ensuring the best health outcomes for every growing family.

Maven doesn’t own and operate clinics, so there’s no pressure to prioritize unnecessary or premature care over better clinical outcomes

The largest network for end-to-end virtual specialists, from IVF to parenting to menopause, compared to Kindbody’s limited focus on fertility

Competitive rates at the highest-quality clinic network, vetted for safety and success

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Featured: 10 step guide to designing inclusive family benefits

Stand out as a leader in diversity and inclusion by supporting LGBTQ+ employees

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Become a Maven provider

Join a highly specialized on-demand network of over 1,000 women’s and children’s healthcare providers—the largest of its kind in the country.

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Compare Maven and Kindbody

Feature

Kindbody

Care model

Employer-sponsored
clinical and financial care, online and in-person

Direct-to-consumer clinic operations with limited virtual add-ons

Virtual care included

Yes

No (fee-for-service)

Care focus

All women’s and family health journeys

Fertility only

Curated and dynamic education

Yes

Limited

Managed network of clinics

Yes

Clinic standards

Strict

Limited reporting

Range of specialist types

30+

Limited

Care matching

Yes

Supports natural conception

Dedicated Trying-to-Conceive Coaching program plus integrated ovulation tracker

Global care

Yes, available in 175+ countries

Number of clinics

500+

<50

Peer review of outcomes & third-party validation

15 published papers; Milliman validation for both Fertility & Maternity

37 fertility publications with no peer review

Availability

24/7; same-day availability

Not on-demand

Long-term outlook

$425M in funding from leading investors, last round 2024

Considering sale due to struggling financials

Where the difference shows: in the data

$9.6K

average savings per birth

30%

of Fertility members achieve pregnancy without IVF/IUI

Up To

27%

lower NICU rate

Up To

15%

lower C-section rate

Empower employees throughout the entire family-building journey

Fertility &
Family Building

Maven guides members on the quickest, safest, and most affordable path to bringing home a healthy baby through high-quality fertility care and transparent coverage—no matter how they choose to build their families.
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Maternity &
Newborn Care

From pregnancy through postpartum and return to work, members receive personalized, 24/7 care from OB-GYNs, doulas, lactation consultants, career coaches, and more. Maven is the only solution that delivers a continuous experience with third-party validated maternity outcomes and up to 4x ROI.

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Parenting
& Pediatrics

Maven makes being a working parent easier by providing 24/7 access to pediatric care, parenting experts, guided curriculums, special needs support, childcare resources, and more.
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Menopause &
Midlife Health

Maven helps members in midlife thrive personally and professionally by providing holistic menopause benefits for their physical, emotional, and sexual health through 24/7 access to specialists, prescriptions, communities, and more.

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