Clinical and financial care delivered online and in-person
Clinical and financial care delivered online and in-person
Digital care and billing concierge model
Digital care and billing concierge model
Curated and dynamic education
Yes
Clinical and financial care delivered online and in-person
Limited, self-serve hub
Limited, self-serve education hub
Managed network of clinics
Yes
Managed network of clinics
No
No managed clinic network
Yes
Dedicated Care Advocates included
No
No dedicated care advocates
Specialist network size and range
30+ specialist types, 700+ specialists
30+ specialist types, 700+ specialists available
Limited
Limited specialist types
Yes
Care matching based on member needs
24/7; same-day availability
24/7 specialist access with same-day availability
Limited; M-F only, no late-night availability
Limited specialist availability
Personalized high-risk programming
Yes
Personalized high-risk care programs available
No
No personalized high-risk programming
Supports natural conception
Dedicated Trying-to-Conceive Coaching program plus integrated ovulation tracker
Supports natural conception with coaching and integrated ovulation tracking
Via third-party ovulation tracker
Ovulation tracking via third-party tools
Yes (clear standards of care)
Specialist matching based on member preferences
No accountability process for cost or quality of care
No specialist matching
Personalized recommendations
Global accountability for care quality and cost
Self-serve model
No global accountability process for care quality or cost
Ability to match specialists based on member preferences
Yes
Personalized in-person referrals
No
Self-serve provider search
Peer review of outcomes & third-party validation
40 published papers; Milliman validation for both fertility & maternity
40 published studies with Milliman validation across fertility and maternity
Milliman validation for fertility only
Milliman validation for fertility only
Works with half of Fortune 15 and 4 of the largest national health plans
Trusted at scale; partners with half of the Fortune 15 and 4 major national health plans
Inconsistent pricing and systemic service issues
Inconsistent pricing driven by an unstable business model