Starting a family is hard, getting support shouldn’t be

Maven provides fertility and maternity* virtual support for Blue Cross and Blue Shield of Kansas City (Blue KC) members and their partners—all available at no additional cost.

With Maven, you have access to personalized, 24/7 virtual support for your family building and maternal health journey, including IVF, IUI, egg-freezing; adoption and surrogacy; pregnancy and postpartum.

Join now at no cost
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How it works

Sign up at no cost

Sign up at no cost

Download Maven to get unlimited coaching and education from quality providers. Your Care Advocate is here to answer questions and help you get the most out of Maven.

Get support 24/7

Get support 24/7

Video chat or message with 35+ types of providers for no cost (it’s company or health plan-sponsored) — from OB-GYNs and Fertility Awareness Educators to Reproductive Endocrinologists and Surrogacy Coaches.

Learn and connect

Learn and connect

Browse a library of MD-approved articles and daily tips and connect with members and providers through virtual classes, like Childbirth Education and Adoption 101.

Get virtual support, content, and community for these life stages

Join now at no cost

Get virtual support, content, and community for these life stages

Woman on a bus

Planning

If you’re thinking of starting a family now or in the future, get tailored reproductive health guidance and mental health support to help you prepare and get closer to your goals.

Couple listening to another person

Fertility

Gain confidence with expert guidance, exclusive referrals, and mental health support while trying to conceive, or during IUI and IVF journeys.

Women on a computer

Fertility preservation

Feel supported through every step of your egg freezing or sperm banking journey with tailored guidance, advice, resources, and answers you can trust.

Women

Maternity

Maven provides comprehensive support through pregnancy, postpartum, return-to-work transitions, and potential miscarriage.

Woman and baby

Adoption

This program is for those who are considering adoption and need support from managing the steps of the process to bringing their child home.

Couple handling a mobile

Surrogacy

This program is for those who are considering surrogacy and need support from picking a surrogate to caring for a newborn.

Join now at no cost

Maven is the friend who always has the answers that are backed by research and experience—and she’s in your pocket at all times.

Maven Member

It’s absolutely essential for our family’s health. My wife has told me that I shouldn’t take another job without Maven as a benefit.

Maven Member

We can talk to a doctor in minutes when the hospital call line takes hours. It’s like if your best friend were a pediatrician.

Maven Member

Maven Member

Frequently asked questions

How much does Maven cost, and how does it work with my health insurance?

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Maven membership is covered by your health plan at no additional cost to you.

What if I already have an in-person OB-GYN or pediatrician?

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You should continue to see your in-person provider. Maven provides additional support to your care as our providers include a range of specialists you might not have access to—from midwives and doulas to diabetes coaches and career coaches. Your Care Advocate can also help you find in-person, in-network providers.

How does Maven support partners?

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Partners can sign up with their own account and benefit from the same specialist appointments, articles, videos and virtual classes. Those enrolled in Pregnancy or Fertility programs also receive content that’s specific to the partner experience.

Does Maven offer support in languages other than English?

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The Maven app and website are available in English, Spanish, French, and Canadian French. Providers on Maven speak more than 35 different languages, including Spanish, Mandarin, Hindi, French, German, Japanese, and Hebrew. Maven offers an additional 170 languages available through a real-time translator service similar to what you might experience in a hospital or clinic if you didn’t speak the same language as the providers. Your Care Advocate can help you find the right providers for your needs.

Need support in a different language? Reach out to support@mavenclinic.com.

Thank you for your interest in Maven, however we are no longer accepting enrollments for BlueCare Tennessee members at this time. Please check back for updates.